Are You ADA Compliant? July 25, 2023 / Pivot PointsThe Americans with Disabilities Act (ADA) The Americans with Disabilities Act (ADA) ensures that businesses accommodate disabled individuals. Yes, that applies to websites too. It is actually mandated by law! Websites, like physical businesses, are required to be accessible for all types of customers.Minimize Legal Risks Could your company afford a $5,000 or …

3 Reasons Why You Need Chatbots Now! August 10, 2022 / Pivot PointsChatbots Deliver a experience for every website visitor. As more and more sales happen remotely, chatbots are becoming a powerful way to communicate with current and potential customers.Chatbots Generate More Leads Even though you love interacting with your customers, there just isn’t enough time in the day to juggle and …

3 Easy Ways to Increase Social Engagement Today June 9, 2022 / Pivot PointsIntroduction We’ve all heard that Social Engagement is important for a business, but do we really know why? Understanding why it is important is crucial when creating a plan to grow your engagement on a social platform. Think about it, If someone visits your business page and sees that …

How To Add Value And Increase Revenue With Content Marketing! May 16, 2022 / Pivot PointsWhat are the MOST EFFECTIVE types of content to use? Content marketing has been on an upward trend in recent years. For businesses, creating quality and valuable content for potential customers has become increasingly challenging, but at the same time, increasingly fun for marketing agencies like Pivot …

Comparing Marketing Automation Vendors April 26, 2022 / Pivot PointsIs your business ready to increase its sales-ready leads by 50%? Marketing automation utilizes quality content to help companies achieve a higher ROI through seamlessly connecting with potential customers.  These powerful marketing automation platforms will help save your company thousands of dollars, and in turn, make thousands of dollars in profits. After months of …

The Power of Marketing Automation March 23, 2022 / Pivot PointsWe have all heard the phrase, “there are only 24 hours in a day”?  Marketing automation is here to help with just that. Let’s dive in and examine exactly what Marketing Automation is and how it can help your business thrive and earn more revenue.At it’s core, marketing automation is utilizing computer …