Making a busy public facility easier to navigate before anyone reached the pool deck.
The Greensboro Aquatic Center serves competitive swimmers, families, members, fitness participants, event organizers, and regular visitors. Each audience arrives with different questions about schedules, admissions, events, results, programs, or facility access.
Pivot Mode redesigned the website around clearer organization, responsive access, changing schedules, event information, technical specifications, race results, alerts, SEO, and analytics.
The Move: Turn a large collection of facility information into a clearer public resource organized around what visitors needed to know before they arrived.
