Making technology a visible part of a transportation company’s value.

BEST Logistics Group had invested in technology across GPS tracking, customer portals, customized reports, dashboards, integrations, mobile tools, analytics, and onboard communication.

Pivot Mode helped turn those behind-the-scenes capabilities into clearer customer-facing sales materials. The work included technology positioning, flyers, referral materials, video brochures, business materials, and brand development for related initiatives including Fuse TMS and BEST Driving Academy.

The Move: Translate operational technology into a clearer sales story that showed customers what BEST could deliver differently.

Brand Naming

Brand identity

Technology Positioning

Sales Collateral

Flyers

Video Brochure