How To Add Value And Increase Revenue With Content Marketing!

May 16, 2022

What are the MOST EFFECTIVE types of content to use?

Content marketing has been on an upward trend in recent years. For businesses, creating quality and valuable content for potential customers has become increasingly challenging, but at the same time, increasingly fun for marketing agencies like Pivot Mode. We love creating content for our clients. Pivot Mode has helped clients create print ads, email drip campaigns, videos, and blogs. Content marketing has a proven track record to…

Build Trust
Develop Relationships
Generate More Leads
Improve Conversions

Articles/Case Studies

54%

VIDeos

49%

Infographics

43%

research/white papers

39%

enewsletters

31%

photos/illustrations

27%

webinars/online events

22%

new releases

Benefits of Content Marketing

Consistency is vital when it comes to delivering content marketing. People searching for products and services are not only looking for a trustworthy company, but they are also basing their decision on high-quality, valuable content. When people are scouring the internet, they want more and more to connect with a brand through connecting with a blog post or following your how-to video series. Some of the benefits of content marketing include…

Audience Retention
Increase Brand Awareness
Create Loyalty Among Brand Advocates

Gain Industry Authority
Better Traction on Social Media
Thanks to SEO, Your Business Will be More Visible

Timing is Crucial

It is important for all content to get delivered where and when it will make the biggest difference. It takes a lot of resources to produce content that is effective and valuable. We want to ensure that content is driving leads, boosting engagement, and closing sales. When the right content gets delivered at the right time, a conversion is more likely to occur.

Reporting is Key to Making Improvements to Your Content Marketing

Reporting on the progress of your content marketing efforts helps determine which direction is best for certain campaigns. For instance, if people are interacting with a video your company produced and more conversions are coming from the video vs a blog, you could increase the quality of your videos or improve the call to action. Reporting also helps with who is responding to your content marketing campaigns. Are females engaging more with your content or males? Are middle-aged people more likely to watch your video until the end vs younger or older people? All of these reporting statistics help shape a campaign to drive the most traffic.

Chatbots Shorten Your Sales Cycle

Half of B2B buyers make a purchase decision before ever talking to a sales rep. Chatbots can help guide leads through your funnel until they’re ready to buy — freeing up your team to handle higher priority prospects. Instead of having potential buyers wait on the sales process via a traditional method such as phone calls or emails, chatbots offer more streamlined communication. AI technology walks your customers through the funnel and to a sale with fewer hiccups along the way.

We found that the sales cycle is 5X faster for leads that engaged with our chatbots versus those that didn't.

Ready for the icing on the cake? Pivot Mode can incorporate the option to transfer those leads from chatbot to real time live chat with your company's sales team. Enabling them to engage with sales-ready prospects precisely at the time they are most interested in your service or product.

Pivot Mode Tips

Need tips on how to create eye-catching videos or knowing when the best timing is for your content to be effective?

Check out some of the content we have created for some of our clients and contact us to let us know how we can help you!

Ready to increase revenue with Content Marketing? Pivot Mode can help.

Our team at Pivot Mode is experienced in adding value through Content Marketing.