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3 Easy Ways to Increase Social Engagement Today

June 9, 2022

Introduction

We’ve all heard that Social Engagement is important for a business, but do we really know why? Understanding why it is important is crucial when creating a plan to grow your engagement on a social platform. Think about it, If someone visits your business page and sees that you’ve got a large fan base that actively participates in conversations, this offers the same kind of social proof as a celebrity endorsement or a testimonial from a satisfied customer. When someone visits your page and your business looks as if it is popular, it implicitly suggests that if other people are happy customers, perhaps you will be a happy customer too! This makes it easier for people to purchase your product or service.

What Is Social Media Engagement?

Before we get into the tactics of social media engagement, let’s first find out what exactly social engagement is. The measurement of likes, comments, and shares is called social engagement. This can be measured on social media platforms such as Facebook, Instagram, Twitter, Snapchat, TikTok, and YouTube.

Even though social media followers are very important, more valuable to measure is how your social media followers interact with your page’s posts, pictures, and videos. Are they liking and commenting on your posts?

Below, we give you three tactics you can use in your social media engagement strategy.

3 Tactics To Use In Your Social Media Engagement Strategy

1. Post Regularly

This can be a slippery slope. You want to post high-quality content on a regular basis, but you don’t want to post too much and overwhelm your followers. Since posting on social media multiple times a day is difficult, automating social media content will help you maintain your presence and save you time and effort while increasing engagement.

2. Use Visual Content

One of the most powerful tools you can use to help increase social media engagement is to incorporate visual content. Content that includes images saw an 85% interaction rate on Facebook and a 35% increase in shares. Visual content can include videos, photos, graphics, or case studies. People love seeing products and services in action. They want the confidence that the product or service is going to do what what it says it can do.

3. Ask for Feedback

People enjoy talking and sharing their opinions online. Engage your followers by asking them questions. You can conduct polls and surveys to generate this information. Not only does this method attract the audience, but your team uses community management with low effort when framing campaign success. This may seem obvious, but that’s because it is! If you want people to talk, you have to ask them to! Post an open ended question, asking followers for feedback on a new product or post a poll asking your followers to vote on which new product idea appeals to them more. Don’t overthink it and even more importantly, do it often!

Automate Your Social Media Engagement

When it comes to getting in front of your audience, today’s tools make it easy. Utilizing social media scheduling platforms helps with posting consistently. This helps free up time for other tasks and allows your audience to not miss important information about your business or organization. Automating your social postings can give you more time to work on the creative and strategy aspect of your business. This also allows time for making social media posts of greater quality. Pivot Mode has the ability to help your company or organization not only create dynamic, valuable content, but also automate your content utilizing our Growth Revenue Platform, SharpSpring.

Chatbots Shorten Your Sales Cycle

Half of B2B buyers make a purchase decision before ever talking to a sales rep. Chatbots can help guide leads through your funnel until they’re ready to buy — freeing up your team to handle higher priority prospects. Instead of having potential buyers wait on the sales process via a traditional method such as phone calls or emails, chatbots offer more streamlined communication. AI technology walks your customers through the funnel and to a sale with fewer hiccups along the way.

We found that the sales cycle is 5X faster for leads that engaged with our chatbots versus those that didn't.

Ready for the icing on the cake? Pivot Mode can incorporate the option to transfer those leads from chatbot to real time live chat with your company's sales team. Enabling them to engage with sales-ready prospects precisely at the time they are most interested in your service or product.

Ready to increase your Social Engagement?
Pivot Mode can help!

Our team at Pivot Mode is experienced in increasing Social Engagement.